This article deals with a further ten areas of myth, mystery and misunderstanding in terms of search engine optimization from the perspective of someone who specializes in texts for websites.
In no particular order:
"The main thing is that our company is ranked number one."
This is all well and good if you are a well-known operators, but what about people who have never heard of you? For most small businesses, it is flattering to the ego to know you areat the top, but you'd be better off concentrating on the optimization of search terms, in order not to your business, it's your name.
"We are leaders in our field, we are obliged to be at the top of the rankings."
Do not bet on it. One of the beauties of the Internet is that it would enable small businesses to compete with the big boys. If your competitors could do more in their websites than you, you lost your crown.
"We have to support only, we goHomepage. "
Your homepage is very important, but you're missing if you are in essence ignoring the rest of your website. SEO is good about thinking about all your pages. And when it comes to keywords, it is better to think the pressure is not more than one or two semesters per page. If you are only promoting your website that you are using a non-optimized set of keywords leaves.
"We have already sure that the most popular keywords in the content."
The selection of keywords is an art in itself.If you are in a number of companies with more than a minimum level of competition, just there for the most popular search terms is unlikely that you will achieve on the first page of search engine results. And very often when you're not on the first page, you can at last - as no one will on your listing.
"The coding is all there, so we are good."
What this usually means that someone has written the tags. Tags should be done, but now count for far less with the searchEngines than before.
"We do not need to interfere with the tags."
They may not be as important in the search engines, but they are still worth right. Especially the title tag, as has been proven that the search engines still pay some attention to them. Title tags are also important from the perspective of a visitor.
"All our marketing should go into SEO.
More important than Web pages (and for many businesses a website is the only representation theyhave), they are still only a means to an end. Your human visitors first come - SEO is simply a way to reach them not to be persuaded to buy them or keep them loyal. And like all the old marketing expert will tell you, it is usually easier and costs less to an existing customer than to find a new hold. So be not neglect other marketing opportunities.
"We need our website to Google."
No, not really, you do not. As long as you link to another Web site, which is listed, Googleyou will find. It's not a bad idea to submit your site to Google, if you want, and it could accelerate the process a little. However, it is not really necessary.
"We need our website to send hundreds of search engines on the Internet."
This is what some SEO companies you want to believe. But almost all search engines will find you anyway. And at the time of writing, Google, with more than 90% of the UK market and are bordered with Yahoo and MSN / Bing, most of the other, it is essentially awaste of time.
"Who needs search engines? We get many leads from the traditional media."
Good for you, but you have no idea how much he has missed out on? Again and again I asked you to cite a web page rewriting, and I ask the client about the optimization only, it is something they have never really thought to be found. In almost all sectors of the economy, there are numerous search of potential customers that you missed if they never see yourWebsite.
